The full list Tori put forward for an initial screening.
DECISION PATH1 of 4 pages explored
ZILCH x ARSENAL
Creator
decision room.
A clear review of Tori's 12 proposed creators. Built to show who fits Zilch and Arsenal best, and what we need to check next.
Prepared for Tori22 July 2026
START HERE
Four quick pages. One clear decision.
Explore the summary, compare the creators, build a working three and review the audience evidence.
Instagram analyses completed on 22 July 2026.
Every confirmed creator now has a current Click audience report.
Ami Charlize remains unconfirmed pending client approval of the exact creator.
EXECUTIVE SUMMARY
Who should Zilch prioritise for the next Arsenal creator activation?
Start internal review with Rosie Kmita and Liv McTigue, followed by Ryhanna Parara, Ally Flan and Alex Bailess. Use Sister Goals as a high-fit nano or community option. Treat Samantha Miller as a fit-led alternative rather than a performance-led choice.
What the fresh data says: Liv combines 10.58% engagement with a 62.01% UK audience, 83.81% authenticity and clear Arsenal content signals. Rosie remains the strongest scale-and-performance balance, Ally has the most female-skewed audience, and Sister Goals has the highest UK share and authenticity.
Ready to compare the names behind the recommendation?
BUILD A WORKING THREE
Choose three creators to compare.
Open any creator profile and add them to your working shortlist. This is a review tool, not an approval.
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TOP-LINE SUGGESTIONS
Priority creator profiles
Fresh Click data is balanced with campaign fit. This is an internal review order, not an approval.
Important: nobody has been approved by us or Arsenal, contacted or briefed. Pending metrics are unknown, not zero.
FULL CREATOR EXPLORER
All 12 proposed creators
FRESH AUDIENCE DETAIL
Eleven current Click reports
All eleven confirmed Instagram profiles were analysed on 22 July 2026. Use Click data as a guide. Confirm key figures with platform screenshots or a current media kit.
Rank by
Rosie Kmita
@rosiekmita
54.14%UK audience
7.11%engagement
29.46Kfollowers
71.20% authenticity65.34% male50.09K avg. Reels views
Open Click report ↗
Liv McTigue
@livmctigue1
62.01%UK audience
10.58%engagement
10.56Kfollowers
83.81% authenticity78.95% female20.15K avg. Reels views
Open Click report ↗
Ryhanna Parara
@ryhannaparara13
58.04%UK audience
4.00%engagement
24.99Kfollowers
73.86% authenticity71.17% female12.87K avg. Reels views
Open Click report ↗
Ally Flan
@ally.flan
41.58%UK audience
5.89%engagement
32.21Kfollowers
84.96% authenticity90.69% female19.59K avg. Reels views
Open Click report ↗
Alex Bailess
@alexbailess
69.71%UK audience
1.67%engagement
18.50Kfollowers
76.45% authenticity78.52% male7.81K avg. Reels views
Open Click report ↗
Sister Goals
@sistergoalspodcast
81.21%UK audience
9.26%engagement
1.88Kfollowers
91.76% authenticity82.79% female23.83K avg. Reels views
Open Click report ↗
Mollie Kmita
@molliekmita
57.47%UK audience
2.09%engagement
22.86Kfollowers
70.13% authenticity57.92% male29.12K avg. Reels views
Open Click report ↗
Samantha Miller
@samanthajademiller
36.65%UK audience
1.05%engagement
61.22Kfollowers
66.46% authenticity62.44% male6.38K avg. Reels views
Open Click report ↗
Nancy Baker
@nancebaker_
74.69%UK audience
1.70%engagement
21.96Kfollowers
80.59% authenticity68.66% female17.16K avg. Reels views
Open Click report ↗
Felicity Hayward
@felicityhayward
30.52%UK audience
0.38%engagement
289.18Kfollowers
60.83% authenticity70.99% female23.36K avg. Reels views
Open Click report ↗
Liv Hawkins
@livhawkinss
58.26%UK audience
3.24%engagement
389.88Kfollowers
52.95% authenticity69.83% male84.06K avg. Reels views
Open Click report ↗Interpretation
Rosie leads on scale and performance balance, while Liv McTigue has the strongest refreshed fit-and-engagement combination. Ryhanna, Ally and Alex each bring a different audience advantage. Sister Goals is unusually efficient for its size. Samantha is category-relevant but has softer current performance. Nancy, Felicity and Liv Hawkins still require a relevance check before reach is treated as useful.